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China didn't make it to the World Cup, but all the World Cup products are made in China?| Luson

December 21, 2022

       Orders for World Cup shirts are four times higher than usual!" I am the founder of Quanzhou Luson Trading Co., Ltd. The company mainly consumes all kinds of improved design and self-developed football workout clothing and other products, which are sold to Africa, South America, the Middle East, Europe, Southeast Asia and other places all year round.

     According to FIFA, as of mid-August, 2.45 million tickets had been sold for the Qatar World Cup, with a winning rate of just 5%. As a football lover, I am more sensitive to the World Cup than other businesses. In order to "prepare for the World Cup", I not only contacted other manufacturers for cooperation several months in advance, but also rented a new factory of more than 1,000 square meters in July to replenish storage.

    I told Time Money that I was more than ready this year after playing in several World Cups. Although the prices of jerseys are up 10 percent from previous years due to higher raw material costs, the popularity of orders is still beyond imagination. "The factory is restocking every day."

  The production capacity of this factory is limited. He sends half his orders to other factories. I also set a record for running seven factories in one day. The factories now produce more than 5,000 jerseys a day. If there are urgent customers, I will personally come down to make samples.

    "Affected by the epidemic, it is not convenient for customers from other places to come, and many customers choose to place orders together. A single customer will place an order of more than 100,000 jerseys for this year's World Cup." Since July, my goods have been carrying many containers across the ocean.

    "It takes 50 days to go to countries such as Africa, while Southeast Asian countries take about 30 days. Often a container can hold one million yuan of goods."

    Made in China has never been absent from world events, and the quadrennial World Cup is no exception.

    As early as the 2010 World Cup in South Africa, vuvuzela, a match trumpet with a factory price of only 2 yuan, became popular around the world. Most of them come from Yiwu, the capital of small goods in China.

    Apart from the vuvuzela and the jersey products operated by joy, all the peripheral products related to the World Cup, such as balloons, fan scarves, national flags, key rings, MEDALS and so on, are available on our factory. Since the end of 2009, Customs has exported more than US $10 million of sporting goods per month, and more than US $15 million per month in April-May 2010.

     The atmosphere at this year's World Cup is slightly different from previous years, with the buzz shifting from offline to online. This year, the pedestrian streets in what should be a bustling trade town have been somewhat empty, according to the merchants, as the pandemic has increased the cost of choosing goods for foreign businesses. But even that has only affected the pace of new customer growth, with sales still booming around the World Cup.

    Our company also told Time Money that it is used to communicating online with customers around the world. A Southeast Asian customer signed an online order for June to October. In the past two months, orders for World Cup peripheral products and accessories have reached 1 million yuan. Since the beginning of this year, the company's orders have increased by more than 50% year-on-year.

    "I have never done it before. Only when old customers put forward their demands, did I develop my own research and design innovation, and then came the World Cup series." our company, a holiday producer and trader following the World Cup for the first time, is also getting a taste of it.

   In July this year, our company launched a series of World Cup-themed "party glasses" on the e-commerce platform ToB at a wholesale price of about 2 yuan. The trading page shows that in less than two months, the new series has accumulated 92,000 pairs of trading volume and has been labeled "the treasure of the town store."

Actual sales of the product, including through other channels, are higher, with 200,000 to 300,000 pairs sold each month, mainly through cross-border trade, according to Liuchen's general manager. "It may be too late to place orders, but there are still inquiries. One customer placed more than 70,000 orders at a time." There was even a fan from Argentina who contacted our company and said he wanted to make mass customization of Messi's team uniforms. At the beginning, he compared many traders and factories, but the business team of our company insisted on following up and offered him the most favorable quotation. With the whole-process caring service and the promise of after-sales guarantee, they helped him contact the logistics and saved a lot of freight for him. In the end, he chose us. We placed an order for 50,000 pieces of uniforms at the beginning, and we will order more if we do well. The World Cup really gave us a lot of opportunities

       So i said:"My shirts from Mexico, Brazil and Argentina sell the best here and South American countries like the atmosphere of football to be a bit different from other countries. They were very enthusiastic. During the World Cup, people will probably wear shirts and buy them more." According to my prediction, domestic orders for jerseys will not increase significantly until around the World Cup, compared with those in South America and Europe, where soccer culture is rich.

    World Cup officially authorized peripheral products have been quietly launched in the middle of August on major domestic e-commerce platforms. Mascot, plush toys, World Cup emblem and dozens of peripheral products. They're all on the shelf.

    Almost every World Cup can ignite the Chinese market, and we hope that we can make Chinese products to the whole world, and do better and better.


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